We promise you lots more pictures of our inaugural SoHo Romp once we’re all back in full working mode but for now, we’re proud to share some really great news about our fundraiser to benefit Carinne and Rob of Breezy Point who lost their entire home in Hurricane Sandy.
The idea was to use our shopping tour and turn it into a social media event with every #SoHoRomp tweet garnering $1 from our sponsors KBIS 2013, Liebherr and Capital Cooking. The tally came to 599 tweets and when they read about it, another brand, Mr. Steam, stepped up and donated an additional $500.
Rob and Carinne can now count on another $2297 towards rebuilding their home!
Please see the press release below for more information and special thanks to Dom Interiors for hosting our evening event in their stunning Valcucine showroom.
We hope you enjoy a safe, happy and healthy Holiday week and hold your family just a little bit closer.
(New York, NY) Modenus.com’s inaugural Soho Romp, a unique concept that combined shopping, fund-raising and 20 well-connected design bloggers, raised $2297 for one of the families directly affected by Hurricane Sandy. The event took place Wednesday, December 19 2012.
“After seeing the utter devastation wrought by Hurricane Sandy, we wanted to do something constructive,” said Veronika Miller, CEO of Modenus.com, the online design resource. “We learned of the plight of a specific family through Facebook.”
Tragically, Carinne and Rob lost their home to the fires that swept through Breezy Point, Queens, during the Hurricane on October 29th, 2012. The loss of this house is painful on a many levels. This was the first home that Carinne and Rob owned together after they married in 2010.
While they did have homeowners insurance, those who live in Breezy Point weren’t covered by flood insurance. As a result, this tragedy has left many wondering how they will begin to rebuild. Carinne and Rob lost everything and to compound matters, they’re expecting the birth of their first child in April.
Modenus, with the sponsorship of the Kitchen and Bath Industry Show (KBIS), Liebherr and Capital Cooking, conceived an idea to bring 20 design bloggers together to shop in 10 selected stores in the Soho neighborhood of Manhattan in an afternoon program called “ TheSoho Romp.”
By harnessing the power of Twitter to publicize the event, attendees Tweeted out their locations throughout the day using the hashtag “#SohoRomp” in their Tweets. For each mention of the hashtag, each sponsor donated $1. Over the course of the five-hour program, the #SohoRomp hashtag appeared 599 times. When they heard about the program, another company, Mr. Steam stepped up to the plate and added an additional $500 donation for a grand total of $2297.
The evening ended with a party at DOM Interiors/ Valcucine during which the sponsors,and attendees could network with other designers and the design press.
“It was a thrill to harness the power of social media to make a direct impact on the lives of people who need a helping hand,” said Veronika Miller. “Our lives and our careers are built around social media and it’s wonderful to put those skills and tools to use in a capacity such as this.”