0 Comments and 0 Reactions

Loving Your Kitchen: Darren Morgan’s reply to Johnny Grey

modern cleanlined kitchen taupe and grey

Do you ever notice when you love someone you can sometimes take them for granted, it’s not because you intentionally do it; it’s just human nature.  However if you were to remove the person you love from your life you will suddenly notice a huge gaping void that cannot be filled.  You will find yourself thinking about occasions and conversations where you laughed, cried and shared glances, unspoken moments that conveyed love and respect.  On many occasions these intimate dramas took place on a personal stage surrounded by a kitchen set.

home office work console modern

In many ways the kitchen is an overlooked loved one, an extension to our family that gets very little appreciation.  The kitchen is a complex environment and sometimes it only gains true recognition at the point when it has been decided that the relationship should end.  Contemplating a new kitchen is like inviting a stranger into your home, a new lover into your bed and in some instances the domestic stage players can feel uneasy without their regular props at hand!  So what is on offer to someone thinking of breaking off a long term kitchen relationship?

There are two avenues that a consumer can take.  The first is the “One Night Stand Kitchen” and the second is “The Keeper”!  The one night stand kitchen is very smooth, incredibly beautiful and will have your friends drooling with envy.  But this kitchen is shallow and selfish; it has been designed to draw you into a false sense of security only to disappoint!  It lacks design substance and leaves you isolated from your friends and family.  Just like a one night stand it can bring great pleasure in the short term only to be replaced by pangs of guilt!  The keeper kitchen is also inspiringly gorgeous but it has been designed with your best interests at heart.  The keeper looks after you and is organised around your needs.  The keeper encourages social interaction providing a backdrop for new memories and becoming an invaluable part of your home life.

modern country kitchen by johnny grey with fireplace

Johnny Grey has been influential in the advancement of kitchen design as a discipline and has helped to open the door into the world of complex multi-layered design thinking.  It would be safe to say that Johnny designs “keepers”!

As Johnny rightly points out the kitchen has become a truly social space encouraging interaction and cementing the norms and values of our social culture.  Even if we work silently in the kitchen and do not engage in conversation you will find that the very meals being preparing are encouraging a sense of cultural identity and laying the foundations for future generations.  Surely this idea optimises the power of the social kitchen!

I take Johnny Grey’s point about many people now seeing kitchens in the wrong light, as “shiny plastic, un-cuddly and depressing…” (A one night stand kitchen?!), but I would disagree with the notion that people are becoming unexcited or simply disinterested in kitchens?  Is it a case that priorities have changed and that individuals, businesses and society have lost touch with the concept of home?  Is the average consumer being misguided throughout the buying process in order to sell more kitchens!  Do people now want kitchens that lack substance but help their image?  Are we living in a disposable kitchen culture?

modern and traditional kitchen simple tile, steel appliance, traditional dining set

Increasingly the media and industry moguls have presented the kitchen as a disposable fashion accessory, used to flaunt affluence and social position.  This idea is re-enforced by celebrity endorsement and strategic product placements.  All of this together presents a powerful message to the consumer.

celebrity cooking show with kitchen island and people

Many times I have spoken to people who actually needed to be educated about the functionality of the kitchen.  Clients can sometimes be pre-occupied by notions of grandeur, fantasizing about the aesthetics and what their friends will think as opposed to seriously considering the impact that this product will have on their home life if it doesn’t work well or fit their lifestyle properly.   Maybe this lack of knowledge on the clients behalf has led to the under valuation of the kitchen designer!

siematic kitchen with fishtank

On a sociological level it could be argued that the fashion label kitchen culture, combined with technology is now encouraging the notion of a disposable family unit with some kitchens being designed only for visual impact, not considering sociability or even functionality.  As long as it looks okay on the outside and has a nice expensive looking badge we don’t need to consider the family element, we’ll just eat out!!!  Maybe this is why Johnny has used words like; “shiny plastic, un-cuddly and depressing…” in his industry address.  The soul and the names behind the designs have been removed from the equation by people in power and as a consequence mass produced kitchens have become soulless.

I’m with Johnny when he says that kitchen design is reinventing itself as there appears to be a new found appreciation for the art of multi layered kitchen design.  Kitchen design is changing at grass roots level with many designers adopting a multi layer approach.  Thinking back to my first experience of a kitchen showroom I recall being told; “….door, handle worktop…that’s it..simple”; oh how times have changed!

minimalist concrete kitchen

When thinking about the future I hope that the kitchen industry champions its designers and craftspeople who add substance to the product we all know and love.  Maybe in the future you will find that your one night stand has not sneaked out early but is in-fact still there beside you waiting to make a surprise meal!

Kitchen design is changing!

Florence von Pelet

Florence is a senior editor at Modenus.com. Aside from her natural passion for interiors, kitchens and baths Florence also leads the way on Modenus’ BlogTours around the world so please follow her on Twitter to get the latest information and inspiration about design trends from around the world.

  • http://www.web-hosting-service.in Web Hosting Service

    Excellent interior design and architecture.


Sign In to Modenus

Sign in or register to save favorite items, create a portfolio, or apply to become a Modenus trade pro!

Already have a Modenus account?  Sign in here:

  1. Forgot your password?

Don't have a Modenus account?  Create one using any of these:


Forgot your password?  We'll email you instructions on how to reset it:

  1. Return to sign in

Password reset instructions have been sent to your email address you@example.com.

If you don't see them, make sure you check your spam folder!

Return to sign in

Register for a Modenus account by filling in the information below:

I accept the Terms & Conditions.

Change Your Modenus Password

Manage Your Account Settings

  1.  Email me new & changed products for the brands I follow