Dear Missoni Home,
I have always loved you. In fact I love your whole family, your ties, your scarves, your furniture and even your hotels but, and I say this with great regret, I think we are going to fall out. First, however, it may be worth reminding our friends of just why I fell in love with you in the first place.
Ever since the 1950′s you have been the saviour for people who would rather not do beige. Your fabrics are fun, your furniture is fun and your chevron patterns are recognized the world over. Look at the room above, you know when something is Missoni, always.
This could only be a Missoni dinner service. I adore it. It would lift any table it sat on. There is something about Missoni that just makes me happy. I ussed to think that you could do no wrong.
OK, so the boys don’t look so happy but who could really tell me that this knitwear isn’t the work of a genius, and Missoni even make a bikini that makes Rihanna look good. Well ok, she does look good in most things, I admit.
I used to have a tie by Missoni which used a similar amount of fabric. I actually wore it out and I don’t have that much call to wear ties – I just loved it so much.
And this is one of the bedrooms in the Missoni Edinburgh Hotel, a very cool hotel in a city of many very cool hotels. So yes, I love you Missoni, that’s probably clear. So why did you inflict one of the world’s worst web sites on us? Why can’t we turn the clattering jarring meaningless bland muzak off? Why do we have to hear it in the first place? Why can’t we find anything? Why is it so hard to see your lovely, lovely products? Why do we have to age another six weeks while we wait for pages to load?
So Missoni, the truth is I will probably always love you but next time you get a new website could you try to remember the reasons why people might be visiting it?
For those of you with extra time on your hands, here’s that dreaded Missoni site.