M2-Connect,
Modenus Media’s consulting arm is pleased to share more news on the NKBA Global Connect front welcoming
Ballerina-Küchen, a specialty a specialty German kitchen cabinet maker to the NKBA Global Connect Program.
The NKBA Global Connect program was launched in 2018 with the goal “to expand visibility of the NKBA and the Association’s premier trade show event — the
Kitchen & Bath Industry Show (KBIS) — internationally with design professionals, brands, influencers and other industry constituents. The initiative is designed to facilitate discussion on conducting business and participating in trade development events in North America and, conversely, in Europe and beyond for North American brands looking to extend their global footprint,” according to
the NKBA.
The program provides opportunities and valuable insights to international brands to enter the US Market strategically with support through the NKBA. We are proud to work with the NKBA in supporting this program so kitchen and bath brands can conduct business efficiently and effectively in the United States.
More about Ballerina-Küchen via the NKBA: Ballerina produces design-forward cabinetry, turning out 25,000 unique top-quality kitchens annually. Made in Germany, Ballerina exports 48% of its products to 31 countries. Tuned to the needs of a variety of markets, the company is responsive and flexible, incorporating innovative technologies and materials to create fresh takes on kitchen design. Its 335 employees, of which 20 are apprentices, are based Rödinghausen (Bünde/Westphalia), creating customized cabinetry solutions in one of the most modern facilities.
“We are so pleased to be a part of the NKBA Global Connect program,” said Christian Käsemann, Ballerina-Küchen. “The North American market is ready for the many offerings Ballerina offers, and we are excited to bring fresh capabilities forward. Having the opportunity to collaborate with the NKBA Global Connect team is sure to make our entry into this dynamic market smooth and productive.”
“We are so pleased to welcome Ballerina-Küchen into the NKBA Global Connect program,” said Suzie Williford, executive vice president and chief strategy officer of NKBA. “We have built an outstanding program, designed to help marketers navigate the vast North American kitchen and bath market, and it’s gratifying to see it embraced. I have had the pleasure of visiting the Ballerina facilities and know they will bring new thinking and innovative products to our marketplace.”