The National Kitchen & Bath Association (NKBA) is the North American authority on the residential kitchen and bath industry but this October, they’re taking it a big step further by hosting a business summit in conjunction with the British Bathroom Manufacturers Association’s (BMA) annual conference, at Carden Park Resort in Cheshire, England. The summit will address macro-economic, social and political trends important to conducting business in North America and includes programming focused on relevant business topics including a current look at key economic indicators, demographic and geographic influences, shifting lifestyle and design trends and panel discussions covering “go-to-market strategies” and Government trade, code, financial and tax implications.
The day-long summit is designed for company executives and business owners interested in launching in or expanding their presence in North America. Modenus are proud supporters of the program and this event so please get in touch with us to learn more or to request your exclusive invitation. Check out the program below:
“Dawn of a Decade – New Business in a New World” – Modenus Media and M2 Connect – Brand Consultants CEO Veronika Miller-Eagleson
Taking a step back to look at business-as-usual versus business-from-here-on-out with a gentle poke at current political tightrope acts and the many stereotypes we’ve all come to know and abhor on both sides of the pond. In the end, it will be collaboration and mutual understanding that pave the way and a desire for long term, global business relationships that seals the deals.
“NKBA Market Outlook” – Bill Darcy, CEO, NKBA
A deep dive into the U.S. construction market, breaking down new construction and residential remodeling segments — with a focus on the kitchen and bath. Data will show the strength of the residential remodeling market vis a vis new construction. A look at the latest Kitchen Bath Market Index (KBMI) and how the NKBA is using it to track (quarterly) shifts.
“North American Demographic & Geographic Realities” – Steve Basten, Senior Manager, John Burns Real Estate Consulting
America is a big place! Its various regions, overlaid by regional demography data, paint a different picture than a homogeneous look at the entire country. This presentation demonstrates the differences among various geographies, their demographic make-ups and what that can mean to product design, distribution strategies and pricing programs.
“North American Lifestyle, Life Stage and Design Trends” – Kerrie Kelly, Principal, Kerrie Kelly Design Lab, NKBA Design Professional
As the American population shifts, the impact on macro trends like “Living in Place – Livability, Wellness and Smart Home/Whole Home Technology Integration” are important for all design and construction brands to understand. Additionally, comprehending micro-trends like “Farmhouse” and “Industrial” – as well as design terms like “traditional, transitional and contemporary,” are essential to designing and developing relevant products for various consumer-market segments.
“Tackling the North American Market” – Veronika Miller-Eagleson, CEO, M2 Connect – Brand Consultants, moderator
This panel discussion includes government trade, logistics, customs/export, code compliance and tax professionals from the UK, U.S. and Europe who will address how to navigate the various agencies and services necessary to deliver the American market.
“North American ‘Go-To’ Market – Understanding the Options” – Suzie Williford, EVP and Chief Strategy Officer, Industry Relations, NKBA, moderator
Many brands come to the North American market thinking there is only one way to sell direct to the consumer. This panel will introduce and share a number of options to leverage the vast realities of the distribution and service needs of the marketplace. Participants will discuss the pros and cons of utilizing a master distributor, independent sales representatives, multi-location showrooms, direct-to-consumer showrooms and more.
The day will conclude with a cocktail reception and dinner hosted by the NKBA for all attendees. In addition to Q&A sessions after each presentation, individual brands are invited to request (on-site) follow-up meetings with presenters and panel participants.
Need more information about Brexit and the UK’s business challenges and opportunities, stick around another day for the BMA’s Annual Conference — “B&K Business Conference — Brave New World.” The combination of NKBA and BMA robust programming is sure to be beneficial to any brands serving kitchen, bath and related industries, from the UK, Europe and beyond.
Please contact Globalconnect@nkba.org for more information