Launched three years ago with a series of international networking events, presentations and business summits, NKBA Global Connect has grown from strength to strength with all around positive response from European brands proving a need for the program as they seek to enter into or expand within the US market. The mission behind the program has been all along to connect kitchen & bath industries globally and support brands that seek to develop a global presence – from around the world to North America and also for US brands seeking to engage in Europe and beyond.
The three year development phase has allowed NKBA to build a program based on input from international manufacturers and their associations and organizations so the newly minted NKBA Global Connect Subscription Program is a direct reflection of challenges and requirements identified by companies that seek to do business stateside and, in the words of NKBA VP of Industry Relations and CSO Suzie Williford: ” If brands coming to or exporting from the US don’t succeed, this disrupts the entire supply chain”.
So what can brands looking for global success expect from the global program? Below is a list of all the valuable benefits and you can learn more about the full program at NKBA Global Connect.
NKBA Market Research
The NKBA produces a number of proprietary studies, tracking economic, design, market sentiment and lifestyle/lifestage trends. All offer firsthand information about the North-American Market, directly from NKBA members. Use of these studies will offer insights to the North American market not easily found from traditional syndicated studies. Access to NKBA Market Research is the heart of the NKBA Global Connect Subscription Program.
Examples of NKBA Market Research Reports include:
+ NKBA Annual Kitchen and Bath Market Outlook Report
+ NKBA/John Burns Real Estate Consulting Kitchen & Bath Market Index (KBMI) – Quarterly
+ NKBA Annual Design Trends Survey
+ NKBA Outdoor Kitchen Profile Study (2019)
+ NKBA Bathroom Technology (2019)
+ NKBA Kitchen Technology (2018)
+ NKBA Lifestyle Segmentation Study (2018)
+ NKBA Cabinetry Trends (2018)
The NKBA has strategic partnerships with a number of organizations and associations
who regularly track the residential remodeling and new construction segment. NKBA
Global Connect Subscribers will receive access to a daily update feed, aggregating content
from a number of these sources. This information is not endorsed or underwritten by the NKBA but provides additional insights and information for a more complete view of the market.
NKBA Global Connect Industry Advisors
NKBA has selected and vetted a group of independent industry experts available for consultation on key topics vital to the success of doing business in the USA. These experts are available to consult on an hourly, daily or short-term basis and may not require long term commitments or retainers. Each advisor will establish terms of
engagement with NKBA Global Subscribers on a case by case basis. You can meet the entire team and learn about their specific areas of expertise over on the NKBA Global Connect blog.
Kitchen & Bath Industry Show (KBIS) Kickstart Package
Owned by the NKBA, the Kitchen & Bath Industry Show (KBIS) is North America’s largest trade show dedicated to all aspects of kitchen and bath design. With the expansive show floor filled with the freshest designs from over 600 leading brands, it is a one-stop shop providing attendees and exhibitors the ultimate destination to network, exchangeideas and build their businesses.
Co-located with the International Builder’s Show, owned by the National Association of Homebuilders, the two events – called Design & Construction Week (DWC) play host to nearly 100,000 attendees, covering over 1 million net square feet of show floor space.
NKBA Global Connect Subscribers who choose to exhibit at KBIS will be supported through a number of promotional benefits at KBIS including newsletter and blog features and social media promotion via the show, NKBA and media partners.
Beyond that, NKBA Global Connect subscribers can apply to present their brands at an interactive program called Global Design Bites (sponsored opportunity) and are invited to attend the KBIS networking events for brands and distributors called “Shark Breakfast.
The NKBA Global Connect consulting team is available at every turn to help with questions around exhibiting at KBIS.
VIP Industry Events
NKBA Global Connect Business Summit
The annual NKBA Global Connect Business Summit will feature two days of presentations and seminars on the North American Market including economic outlook, trends, geographic/demographic considerations, go-to-market strategies as well as breakout sessions hosted by industry specific experts. 2020 event is virtual and 2021 location TBD.
KBIS Delegation Program
The annual KBIS Delegation program hosted by NKBA for NKBA Global Connect subscribers includes curated tours of the show, discussion groups with North American designers and buyers, access to the NKBA Global Connect cocktail reception and tickets to the NKBA Opening Night Awards and Party and the Shark Breakfast, a networking event for manufacturers, distributors, sales firms and showrooms.
NKBA Global Connect Promotional Programs and Communications
In addition to promotion for KBIS Exhibitors, NKBA offers exposure to its member base of nearly 50,000 members to Global Connect Subscribers via its blog, newsletter and social media channels as well.