Recently, Ruinart Champagne, the world’s oldest champagne house founded in 1729, and Piet Hein Eek one of our favorite dutch designers have joined forces to design and create champagne casing nothing short of amazing. Piet Hein Eek is known to actively incorporate natural materials into all of his work with the use of organic aged wood that is bursting with character. Ruinart approached Piet Hein Eek to commission a wooden case design to hold Ruinart’s famous champagne. Both parties had the same ambition for a beautifully natural project with respect to time needed to create a quality hand crafted design.
Piet Hein Eek created a case that brought simplicity to a fantastic level. He explained that his design is so simple, that it is special. He created a snug fitting and compact wooden case to hold even large bottles of Ruinart Champagne. Piet Hein Eek used a carefully selected collection of recycled pine wood in shades of pale grey, white and cream similar to the Ruinart Blanc de Blancs collection for the wooden cases. Eek played with the formation of stacking the casing into various geometrical shapes including that of a hexagon creating a unique display for the famous champagne.
Continuing with the concept, the two went on to create their very own Arc de Triomphe. Piet Hein Eek puts its best, “But the design did not end with that one wooden box; it developed into a complete campaign peppered with history.”
The champagne arc de triomphe launched the campaign between the dynamic duo and is undeniably breathtaking. What a fabulous collaboration of beautiful products.