Italian furniture designers and manufactures Edra are known for innovation, combined with excellence of product function and form.
The art direction of Massimo Morozzi, a well-known figure on the radical avant-garde scene helped the company to consolidate its design-oriented approach. Every collection bears the distinctive Edra hallmark setting it apart from its competitors. While young first time designers keep it on the cutting edge.
The designs are radical but glamorous. Cipra, for example, a settee with nine cushions fixed to an invisible metal tube frame. The stuffing is Gellyfoam and Dacron wadding while the ‘fur’ covering comes in different hair lengths. Someone was having fun designing that one.
This is Boa, a softly woven nest, made to accommodate a crowd even in varying states of sobriety – lying down, sitting, curled up or a combination of poses. Edra also helpfully suggest that people can crawl inside the weave to feel even more protected. And if you look closely at their web site you’ll find pictures of a young lady who, having crawled inside Boa feels so protected she has opted to dispense with her clothing. Boa has no frame, just 90 metres of tubular velvet filled with flexible and breathable polyurethane chips, knotted with extreme manual expertise to form a large irregular weave. Upholstery in velvet only. Snakelike, sensuous and who says we always need eight way hand tied with hardwood frame.
Anemone by Fernando Campana and Humberto Campana features hollow tubes in plastic that are are hand woven methodically and screw-attached to the corolla-shaped frame in moulded metal, sanded and coated a metallic grey colour. The weave, which may seem random, forms, we are told, a comfortable and supportive seat. The tubes are available transparent or in various colours.
Leatherworks, by the same design team, is available in black, white or natural shades of an apparently haphazard jumble of alligator and reptilian printed leather of varying grain size. The craftsmanship of assembly, stitching, and trimming is, however, outstanding . Its one of those pieces you will love or loathe. You certainly won’t ignore it.
Sushi is just as striking but less likely to worry vegetarians and PETA. It is made by rolling up fabrics and materials of different types and thicknesses and then squeezing them into a large flexible polyurethane and fabric tube. The part left uncovered tube opens up naturally into a corolla shape to form a multicoloured seat. I fear the Moggit girls
would have a field day with this one – part overflowing laundry hamper part car wash cloth concoction.
So that’s Edra, or at least a sample of their remarkable work.