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The Land of the Giants – inspiration from Iceland

Choi + Shine Land of the Giants

This won the 2010 Boston Society of Architects award for un-built architecture. It also wins them our gratitude for renewing our faith in the creativity and humour that is clearly alive and kicking in both the Icelandic National Power commission who ran a competition to find something new to do with 220kv high-voltage towers and lines and in Choi + Shine who have created something rather wonderful. We salute them both.

Choi + Shine Land of the Giants

The figures change their posture and gestures depending on the landscape around them. When they go up a hill they are made to look like they are climbing. When going across a dip in the ground they stretch up. We do hope that they don’t stop for a picnic anywhere. That could be dangerous!

The architects say that the changes  needed tobe made  to the well established steel framed tower designs are only minor. They say that the towers will be ‘powerful, solemn and variable…  an unforgettable experience’.  And who are we to disagree?  Could this ever happen across the US Mid-West?

Choi + Shine Land of the Giants

We congratulate and celebrate everyone involved in this project. The vision to create beauty where utility would do is a great human trait. Lets hope it happens for real!

Want more inspiration? Explore Modenus!

  • http://www.brucebarone.com Bruce Barone


    This is beyond WOW!!!!

  • http://straussfurniture.com john strauss

    Having been to Iceland this doesn’t surprise me in terms of a people’s creativity and willingness to think of new interpretations for old forms. Bravo.

  • http://www.AveryDesignInteriors.com Catherine

    Love this – absolute genius creativity!
    We have some ugly tall towers near here that could use these wonderful figures.

  • http://katie-hatch.blogspot.com/ Katie Hatch

    Wow- so cool. Take function and make it fun…without being fugly. So fabulous. And so sad that that would never happen here in the US. Thanks for sharing.!!


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