Ok. I love Hermès as much as the next girl. The trademark scarves, the leather goods, the home wares. The styling is classic with just enough wit to never make it dull and the company has proven over and over that it’s willing to push the boundaries with quirky design elements and even it’s fun, albeit slightly cumbersome, new website. All good. What I don’t get is the new Paris showroom. Continue Reading…
There are a handful of manufacturers we admire for having re-invented themselves when business slowed down in order to garner attention from new audiences and re-kindle the fire in existing clients. Standing at the same trade show display with a fishbowl for business cards and wondering why sales are down is lethal in this Darwinian environment. So aside from reaching out to new markets by engaging in social media and taking a much more proactive role in accommodating new marketing platforms like blogs and digital catalogs we want to salute manufacturers who are reaching out of their respective boxes to cross boundaries into other markets. Today’s example is SICIS who have gone from a simple collection of glass mosaics, to customizable glass mosaic blends, to art on walls, to glass mosaic area rugs to furniture and now to jewelry. Continue Reading…