The supply chain in the interior design industry is long and winding, influenced not only by all parties that contribute to the final sale of a product but also by the seemingly endless array of business models that are involved. Business models that, in many cases are not well synched with the result being a tug of war between parties that, in essence, all have the same goal. To sell the product or, to a lesser degree in this discussion, a service.
So here we are in an economy that seems to wait for someone to make a move, any move, and no one seems to know where to start. I in no way propose to have the answers but not a day goes by when I don’t hear suggestions from various members of the aforementioned supply chain. A discussion on Twitter today prompts me to dig a little bit deeper and bring some of these parties to the proverbial table and hear what everyone has to say, because maybe there is a way to work together in (semi-) perfect harmony and actually create sensible business and marketing models that actually have at least one thing in common – the direction. The folks that started this today : Lee Nicholson aka @filmoreclark who owns a tile showroom in LA with focus on US made products; Brenda Slynn aka @brendaslynn, a kitchen designer; Amy Beth Cupp Dragoo aka @acbddesigns a stylist and host of #designtv and Stacey Garcia a kitchen designer and owner of Garcia Cabinet Makers in Huntington Beach, Ca all commented on the focus for consumers being price, price and price.
I agree with the concern about having to always have the lowest price or even be just plain cheap, but I think there are others forces at play here. Every entity involved in the process of selling a design related product or service has a certain goal, usually the SALE, but the paths that are taken to make that sale vary tremendously and are often counter productive.
Modenus sits at a bit of a hub in the industry in that we work with manufacturers, consumers, design professionals, distributors, trade shows, PR folks and so on and we hear lots of different view points, so maybe it’s time for everyone to talk.
Designers: What do you want or need to make your life easier? What do you need from manufacturers, distributors or retailers? What do you need from digital platforms like Modenus ?
Consumers: Is it all about price for you? How much does buying “green” play into your buying decision? How important is quality?
Manufacturers: What’s your ideal way to sell products? To the consumer? To the design pro? To a distributor?
Retailers: What do you want to see from manufacturers? And how do you like to work with designers ?
So let’s hear what you have to say and maybe we can come up with some answers – together!