The first day of BlogTour Vegas was spent amidst knowledgable industry pros, brainstorming designers, and leaders of some of the most innovative brands of 2015. We asked designers what “The Power of Design” truly means and what gives them value as a designer. We knew that the designer is much more than a selector of pretty things, but we wanted to learn about how a designer can impact the emotional and physical wellbeing of a client. How does the designer impact a life?
Randy Fiser, CEO of ASID, was our keynote speaker of the day and opened with our main topic of The Power of Design. ASID believes that design impacts health and one’s health can be improved through healthier buildings. A more resilient workspace may lead to an increase in occupant health, well-being, and productivity.
Blanco was among the sponsors of Modenus Talks. A big thank you to Christy Emens, Marketing Communications Manager of Blanco America, for joining us for the day.
After a mid-morning snack break provided by Thermador, Director of Brand Marketing Zach Elkin spoke about the art of customization and how personalization of a space can improve one’s wellbeing and overall health.
Before the brainstorming session, Amy Wax, color and design expert and creator of the app Color911®, spoke about a huge design component to leave the designers with one last spark of inspiration: color. Color affects your mood from the moment you enter a room. And that mood affects the way you think, feel, eat, act. Color affects your health.
The active dynamic in the room was kept afloat because the audience was involved every step of the way. We quite literally handed over the mic to them. After listening to our lovely speakers, designers were full of ideas and inspiration about what really is the power of design.
The whiteboard housed a collection of keywords provided by the audience that could help during the charrettes session in the afternoon in case they needed to refer back to the drawing board.
Designers, start your engines. It was finally time to start creating spaces utilizing the information the group had collected from that morning. The goal was to design eight spaces from day care to micro home and create a story about the people in that space, describing how the design impacted the way in which the fictional residents or guests would live or interact
Designers were given 90 minutes and 8 separate projects were distributed amongst the groups. The charrettes portion of the day seemed to fly by as there was not a single second to spare, and by early afternoon the designs were completed and the entire room was ready to get up and shake it off during the break with Martha from Mr. Steam.
With the help of her boombox and the infamous Wheel of Wellness, we were all up and dancing. And there were prizes. Members of the audience asked Martha questions about steam and got to come up to spin that wheel to win a gift card, TALA Bath & Body products, aromatherapy goodies, or to steal a prize from someone else.
Finally, it was time for presentations and Brian Pagel, VP of the Kitchen and Bath group at Emerald Expositions, Chelsie Butler, Executive Editor of K+BB and HGTV personality Laurie Marsh would judging to decide which of the 8 projects demonstrated the most creativity and problem solving and met 3 elements from the whiteboard. Champagne was served and the presentations began.
After much deliberation, the judges had decided that the winning team was The Greenhouse Restaurant.
Congratulations to Julie Hendricks (for Thermador) Mitzi Beach, Amy Wax, Robin Siegerman, Anne Edwards, and Zach Elkin (not pictured)
Thank you to all who joined us for Modenus Talks. You were wonderful and I hope to see you soon. For those who did not attend, worry not. There are plenty more Modenus Talks opportunities in the coming year!
All photography by Chasen West.