In a recent conversation with the US president of Lefroy Brooks, Warren Pearl, we learned much about the company’s distinctive design philosophy and vision that has made them so sought after by interior designers charged with sophisticated projects of demanding high end clients and luxury hotel groups.
Warren explained that interior design has shifted its emphasis away from the search for originality, the craving for the unique, to a desire for authenticity. He believes that clients are now looking for a coherence within design so that it is true to a style and the time from which the style derives. So an Edwardian themed bedroom needs an Edwardian themed bathroom. And an Edwardian themed bathroom is going to suffer badly from a 1970’s shower fitment.
Warren sums up the Lefroy Brooks range as ‘authentic classics’ during our chat he also referred to his work as ‘jewelry for the bathroom’ and it is hard to disagree. The Zen Bath shown above, is from their contemporary XO range.
The tub filler above is from the 1950′s inspired Bel Aire range, an at once playful and distinctly glamorous reference to the sense of luxury and optimism of the time.
Designers who chose Lefroy Brooks are clearly making a conscious choice. Although the company aims to be as competitive as possible on large contract jobs such as high-end hotels, for individual clients this is clearly the luxury end of the market. People buy Lefroy Brooks because that is exactly what they want. The ‘Rolls Royce’ approach extends to the company’s customer service as well. Designers are given a named contact who will guide them through the complex and, lets be honest, disaster prone process of specifying high-end plumbing. Warren tells me that they are happy to advise on the interface between their own products and fixtures from other manufacturers, and even give clients the heads up about elements which do not, strictly speaking, involve Lefroy Books components.
His tales of tipping people off about non pressure balanced showers, inappropriate overflow systems and common mixing bath filler issues were beyond my level of expertise but the consequences of getting it wrong were clearly horrendous. Even experienced specifiers must surely appreciate an experienced second set of eyes.
We talked a little about Christo Lefroy Brooks about whom the usually forthright, Warren Pearl spoke in almost reverential terms. Cristo, he says, is ahead of his time in his thinking about what happens next in the world of bathroom fixtures.
Christo believes that the ‘Century of Taps’ is nearing an end. He foresees a near future when the water in bathrooms will be controlled by electronics as it is in dishwashers and washing machines. We will be fumbling for remote controls or stabbing at, presumably steamy, touch sensitive screens.
That’s why Lefroy brooks has undertaken the job of researching and recreating the styles of the past decades, not just the taps or faucets, of course, but everything that goes with them.
There is no doubt that Lefroy Brooks are serious about bathrooms and we fully appreciate why they are the choice for designers for whom exceptional bathroom designs are crucial.